Learn to SEO your posts and pages because it’s one of the most important parts of getting organic traffic. Organic traffic is simply traffic you receive from people who have found via a search on Google, Bing, Yahoo or any other favorite search engine. Organic traffic is FREE Traffic and if you learn to SEO your site correctly it’s the easiest traffic you can get.
All other traffic is a referral or direct traffic and that takes extra steps like newsletters, sharing over and over again on social media or linking from other websites. Given that, isn’t the best place to start with just writing your post correctly the first time?
1) LEARN TO FIND A KEYWORD PEOPLE ARE LOOKING FOR
Finding the right keyword is THE MOST important thing you can do for good SEO. You have to find out if people are even searching for the subject you are writing about, what words they are using to type in to search, and what the competition is for that keyword. There are many ways to do this free and paid.
To find good keywords or keyword phrase ideas you can start with a Google Search to see what pops up as other suggested searches. Check Google Keyword Tools and Google Trends so see how many are competing for the word and if people are actually searching for it.
There are also paid options like Jaxxy and Semrush that will make searching for keywords a one stop shop and once you start making money with your blog they are worth investing in. If you are just starting out stick with the Free Method.
2) INCREASE YOUR SEO BY USING YOUR KEYWORD NATURALLY THROUGHOUT YOUR POST
Your keyword needs to be in your title and the first sentence of your post. They also need to be as close as you can get them to be the first words in your title and first sentence. Your keyword, keyword phrase and similar versions of your keyword should be in approximately 4% or more of your post. This percentage is based on how long your post is. Don’t keyword stuff which means if your post is 350 words you want to keep it right at 4%. Having a percentage of 7-8% would appear to search engines that you are not writing for the reader and just dumping the word for page views.
3) LEARN TO SEO POSTS AND PAGES BY USING HEADERS CORRECTLY
Headers were originally used by Newspapers to break up the copy and on a page and draw readers attention to articles they want to see. Think of them like small billboards to give readers a taste of what is coming up or for a point you are fixing to make. For recipe bloggers, they can me as simple as Here is the recipe for “put the name of our Your keyword or keyword phrase should be in your headers.
You will notice in this post my keyword is “LEARN TO SEO” you will notice in 4 out of 5 of the thinks in this post I have a bolder and bigger listing that includes my keyword. These are done using header tags. You should always have at the minimum one H2 in a post preferably an H2 and an H3. You can have more than one of each but using anything over an H4 is useless.
4) LEARN TO SEO YOUR PHOTOS TO MAXIMIZE IMAGE SEARCH
Google is not just a search engine for articles it’s an image search engine as well. You need to name your photos with your keywords correctly before loading them into your blogs media file or post. Once uploaded your keyword needs to be placed in the alt-tag of your photo as well. If these two steps are skipped your photos are not going to come up in search and here is why that is important.
This screen shot will show you where a recipe for Christmas Swirl Cookies comes up at the top of the search for allrecipes.com. However, my friend Rachel at My Disorganized Life’s photo comes up with their post. This increases the chance people will click on her photo and go to her blog instead of All Recipes. That’s the bonus of good sSEO on photos.
5) LEARN TO SEO YOUR META DESCRIPTION AND WHY
Meta Descriptions are often overlooked by bloggers. They just let search engines automatically pull in the first one or two sentences of a post. This is a big mistake for a few reasons. Many don’t put their keyword in the first sentence and so it’s not even in the Meta Description. If you are doing a sponsored post and a disclaimer is required at the beginning then that is going to show up in search results as the description of your post. If I was looking at a recipe for something apple pie and saw your post for Grandmas Apple Pie Recipe but the description said This post sponsored by a certain refrigerated pie crust company but all opinions are mine….. it’s not really going to make me think this is some fabulous family recipe.
Think of your Meta Description as a sales pitch or hook. Tell them why they need to click on your post. Fulfill a need, touch an emotion or feed a craving. Many times I write a different version of the first sentence or two of my post as my meta description.
These cornerstones of good SEO will increase your rankings, give you more authority, and decrease your dependency on social media referrals for your traffic. If you want more detailed information on these subjects and more download my SEO Made Easy Course below.